A brand relaunch in the shortest possible time
MARTOR now produces product catalogues, price lists, data sheets, packaging and brochures in 10 languages from a consistent database. Product information can be used simultaneously on the newly designed website and in the online catalogue.
Digital assets are distributed in a resource-saving manner via the new MARTOR BRAND NET.
The name MARTOR KG stands for innovative cutting solutions in premium product quality for industrial and professional purposes.
The product range of 150 different knife types and over 200 different blades is developed in close co-operation with industrial companies and professional associations.
MARTOR KG is one of the leading international manufacturers of safety knives. The company is based in Solingen.
Visit Martor.deReaching the goal in 9 months - brand relaunch and PIM introduction
The entire brand identity of MATOR KG is being redesigned within 9 months
As part of this ambitious project, it was clear that all product communication processes for print and online media would be put on a modern and future-proof footing.
The simple operation of the xmedia modules was decisive for the rapid realisation of the project.
Together with myview, we worked out the optimum structure for our data and brought it to life
myview also supported us with constructive ideas in the realisation of our marketing media.
We enjoyed working with myview at all times
They were a valuable support in creating the templates for our print media and the interface of our website
We always made progress
We always had competent contacts at our side
We are very satisfied with the structure and functions of the system
Thanks to its intuitive usability, xmedia is easy to understand, even for new employees
xmedia offers many helpful functions, the value of which we greatly appreciate in our daily work with the system and which we would no longer want to do without.
Daily updated article master data through configurable rules
The software modules of the xmedia product family used are designed as standard components that were configured for MARTOR's use cases as part of the system implementation.
Connecting the proAlpha merchandise management system via xmedia ERPort required the sales items and production parts lists (knife, blade, packaging and assembly instructions), which are stored separately there, to be read directly from proAlpha, including their validity period.
The article master data is interpreted using configurable rules and written to the PIM system on a daily basis.
In addition to a large number of attributes for mapping product information in a hierarchical product tree, MARTOR also uses hierarchically structured attributes in many cases. This xmedia feature type offers the option of creating attributed links or establishing dependencies between feature values. This was used in particular to map packaging-related EAN numbers or to map semantically related texts.
Another use case is the mapping of current, future or discount group-related prices.
The user creates configurations for the print publications as part of publication planning, which are made available in InDesign via the myview print server. This preparation can take the form of summarised texts or tables, for example. The data is therefore available for use in all print publications. Communication with priint:comet takes place via SOAP, so that distributed utilisation scenarios, for example with agencies, are no problem.
To provide the product data for the website, it is made available to the CMS via a web service in JSON format.
The API of the ProCat online catalogue module offers high-performance provision of product data as well as higher-value functions for search, navigation, product selection, download, etc. The integration of classic CMS pages with dynamic product data can thus be easily carried out by the Netigo agency in charge.
Goal achieved!
The ambitious goal of future-proofing the product communication processes as part of the brand relaunch was achieved within 9 months. MARTOR now produces system-supported product catalogues, price lists, data sheets, packaging and brochures in 10 languages from a consistent data source. All information can be used simultaneously in the newly designed website and online catalogue. Digital assets are distributed in a resource-saving manner via the new MARTOR BRAND NET.
Digital assets for this are distributed in a resource-saving manner via the new MARTOR BRAND NET
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