From Data Source to Customer Experience
The digital success story of RZB and myview
A perfectly coordinated system in the background ensures maximum impact on the outside. The long-standing collaboration between RZB and myview clearly demonstrates that a first-class product experience is not created through isolated measures, but is the result of a consistent, data-driven philosophy. With myview as its partner, the successful lighting manufacturer has found the perfect balance between maximum digital efficiency and editorial quality.
Rudolf Zimmermann Bamberg GmbH
360° Lighting in Perfection
For more than 85 years, RZB has stood for excellence in the development of innovative lighting solutions. With more than 750 employees, the company offers a complete “360-degree lighting ecosystem”, ranging from physical luminaires and intelligent lighting systems to professional lighting design.
Over 15 Years of
Continuos Development
As early as 2009, RZB and myview laid the foundation for the efficient long-term management of product data. What began with the implementation of a traditional PIM system evolved over the years into a highly automated central hub for the company’s entire data management.
The history at a glance:
The history at a glance:
A partnership on equal terms
With myview, we have the perfect IT partner at our side who understands what matters to us in the lighting industry. Their solutions enable us to work with state-of-the-art technology at all times, and we know that we are already well equipped today to meet the requirements of tomorrow.
Intelligent data management with an industry focus
Behind the long-standing successful collaboration is an intelligent system architecture tailored to the complex requirements of the lighting industry. Robust data management provides the foundation for a seamless customer experience. Through a two-tier classification logic, RZB achieves the perfect balance between structured SAP management and flexible marketing.This results in an intelligent hybrid approach: automation where it improves efficiency, and targeted manual maintenance where the highest quality is required. This allows all areas of the business to work hand in hand to ensure optimal data quality.
In this way, myview supports RZB every day in successfully managing all industry-specific tasks:
Automation of lighting-related processes
Sensitive product data is processed automatically to provide planners, architects and engineers with accurate information at all times.
The GLDF Export
Through the automatic export of the modern GLDF format, myview helps RZB prepare for the future and ensures seamless integration with leading planning tools such as DIALux and Relux.
Automation of Standardized Data Formats
By automatically generating industry-specific standard file formats such as BMEcat or GAEB, RZB eliminates otherwise time-consuming manual work.
Product Data for Innovative Web Services
Thanks to myview’s flexible PIM architecture, RZB can provide its customers with a seamless and consistently up-to-date product experience.
Multi-Channel Optimization
Excellent customer service means reaching customers wherever they look for information. The system architecture enables RZB to generate multiple optimized output formats from a single data source.
Efficient Print Automation
With myview’s solution, RZB can fully automate the creation of data-intensive product and table pages, leaving more time for design and ensuring that the brand’s emotional impact is preserved.
With myview’s solutions, RZB can focus on what matters most: the customer experience. Automation in the background ensures that data reaches exactly where the market requires it, quickly, accurately and in the right format.
A Look into the System Landscape
What does intelligent data management look like in day-to-day operations? A look at how it works in practice shows how maximum complexity in the background leads to maximum simplicity in use.
With the myview DataManager, the teams at RZB maintain a complete overview at all times, despite the enormous variety of products and variants.
The automatically generated product catalolgue ensures time efficiency and clarity.
Customers can plan their lighting setup directly on the website.
Efficient solutions leave more time for detailed work where it matters most: with the customer.
The Measurable Added Value for RZB
The approximately 950-page main catalogue is generated fully automatically in several languages.
When the subsidiary brand “Sonlux” was relaunched in 2024, the technical infrastructure was already in place. This saved RZB considerable development costs and valuable time.
With myview’s solutions, RZB provides wholesalers with accurate product data based on the latest standards at the touch of a button.
Lighting designers and architects can perform room calculations live, directly on the RZB product page.
Consistent cleanup of legacy data and strict editing permissions prevent long-term data chaos.
Efficiency to the point.
The long-standing partnership between RZB and myview proves that a first-class product experience is not created through isolated measures, but through a consistent strategy. By balancing automated backend solutions with editorial freedom in the frontend, RZB secures a strong competitive advantage. Today, the system provides a future-proof platform that enables new standards to be implemented at the touch of a button and subsidiary brands to be scaled rapidly.
The concept is built around the seven pillars of an excellent product experience:
1. A holistic ecosystem: Consisting of product, service and knowledge.
2. Intelligent data management: Automated, but not dogmatic.
3. Multi-channel strategy: One system, multiple outputs.
4. Technical depth: Delivering real added value to professional customers.
5. Long-term thinking: Evolution rather than revolution.
6. Invisible quality: Data and governance in the background.
7. Global readiness: Multilingual capabilities and scalability from the outset.
The result: A perfectly coordinated system in the background. More impact on the outside.
Would you like to learn more about myview?
The easiest way to learn more about myview’s solutions is through a personal consultation and a live demonstration of our solutions.
Would you like a live demonstration of our solutions? I would be happy to answer any questions you may have.
