Finding the right one for the user from 45,000 recipes.
Hesse was faced with the task of making its extensive database of 45,000 recipes and 200 product series available to its international users in a clear, up-to-date and easily accessible way.
The challenge was to pave an intuitive path for all users, mainly from the B2B sector, through Hesse's complex range of products to the ‘right’ product and to display all the relevant information clearly.
With the help of xmedia, the presentation of all products, including a search function and filter option, the direct addressing of B2B target groups, optimum usability on mobile devices and the global control of content were to be made possible.
A continuously growing product range, innovative new developments and a corporate policy focussed on sustainability - this is what characterises the Hesse company from Hamm in Westphalia. Every day, 100 tonnes of lacquers and stains are produced on the basis of 45,000 recipes and sold worldwide.
Hesse is one of the leading manufacturers of lacquers and stains. With its 420 employees, a range of more than 200 product series is manufactured on a production area totalling 10,000 m². The product range extends from coloured oils for parquet layers to lacquers for interior fittings and the furniture industry to products for film labelling in large-scale industry.
Make product data up-to-date, accessible worldwide and suitable for the target group
Hesse chose myview systems with its xmedia modules as a high-performance implementation partner for PIM and the media agency HDNET for the realisation of the new website in order to make the extensive product data accessible in an up-to-date, global and target group-appropriate manner.
With xmedia, a direct connection to the content management system of the new website and thus a complete and clear presentation of all products including technical data, detailed processing instructions, process examples and product images is made possible. Media-neutral, efficient and scalable.
A precise approach to the individual target groups in the target markets is achieved with defined product ranges including customised content and can thus be controlled.
The sale of lacquers and stains at Hesse has long since ceased to be limited to German-speaking countries. The entire website has been localised in order to target customers in other countries. It is possible to switch to UK/English and Netherlands/Dutch from any page - there is no limit to the number of language/country combinations. If the user selects a different language/country combination, the change is not limited to the output language of the texts. Localised data is also displayed, from the responsible contact persons to a regionally adapted product range. Hesse has dealers and sales partners all over the world - a dealer finder can be used to display them geographically.
Another central component of the new website is the complex product search, which can be used to search the entire product database, including all other information and files on the website. Intuitive filter options enable the targeted selection of suitable products.
By maintaining product information centrally, we have optimised our product management and created the opportunity to use it in a variety of ways.
Based on the standard search function of Typo3 CMS, a complex product search was developed that can be used to search the entire product database, including all additional information and files on the website.
The specially developed online catalogue enables the targeted selection of suitable products through intuitive filter options. In addition to the technical data, the clear product presentation also includes detailed processing instructions and process examples.
The focus is on the B2B sector, as the product information is primarily aimed at tradespeople, technical decision-makers and purchasers.
Clear, up-to-date and easily accessible
All product data is maintained and collated centrally in xmedia. Assortments and content for the individual target markets can be defined using the ViewEditor. As in many other installations, the ProCAT module offers integration with the Web CMS. In this case, it is a Typo3 system.
A central component of the new website is a complex search option to find the right product for the user from over 45,000 recipes. The ProCAT product selector is used as a function here.
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