Why Generic DAM Systems Fail with Lighting Data
IES, LDT, GLDF, L3D: Anyone managing product data in the lighting industry is familiar with formats that generic DAM systems simply cannot handle. xmedia DAM bridges this gap, right at the heart of your PIM system.
May 19, 2026, Author: Petra Seifert, myview systems GmbH
Lighting data is not standard asset data.
Managing assets centrally and distributing them to the right channels sounds simple enough. However, the reality in the lighting industry is quite different. Photometric data, BIM models and 3D luminaire models form the basis of professional lighting design and must be reliably available in tools such as DIALux or Relux.
This is precisely where conventional DAM systems reach their limits. While they can store data, they cannot interpret the underlying data structures, meaningfully visualize industry-specific formats or process them further.
- Manual processes at every interface
- Files scattered across different drives
- Extensive coordination between product management, sales and distributors
- Lighting designers and distributors regularly requesting up-to-date assets
xmedia DAM Understands the Formats of the Lighting Industry
xmedia DAM was not retrofitted for the lighting industry. It was designed from the ground up to understand industry-specific formats and process them directly within the system.
For L3D files, the system automatically generates preview images showing front and side views, without any manual effort. This makes technical assets immediately visible and easier to find.
Photometric data and BIM files are displayed directly in the Asset Browser, including previews. No additional viewers or third-party software are required.
Depending on the target market or sales channel, photometric data can be automatically converted between LDT and IES formats. This ensures that partners and customers always receive the appropriate file format.
Integration with DIALux and Relux enables seamless transfer of your assets into existing lighting design workflows, without media disruptions or manual intermediate steps.
Distributors automatically receive the appropriate photometric data in the correct format, without having to contact product management or sales.
New luminaire variants are fully available in DIALux and Relux within minutes. Changes to light color, beam angle or certifications are managed centrally and automatically transferred to all connected channels.
No Isolated DAM Silo: Assets Live Directly in the PIM
The key difference compared to conventional stand-alone solutions lies in the deep integration with the xmedia PIM system.
Assets are not stored separately in an independent media archive but are directly linked to the product data. Changes to variants, certificates or technical specifications are managed centrally and automatically made available across all relevant channels.
This creates a consistent data foundation instead of scattered file silos.
The processing of visual assets is also automated: Product images are background-removed, formatted and prepared for each channel before publication.
This significantly reduces coordination with external service providers and shortens the time it takes to turn a new product into a publication-ready asset.
More Than Asset Management
For lighting manufacturers, simply storing files centrally is no longer enough. What matters is making technical product data available quickly, consistently and in the right format for each market.
xmedia DAM reduces manual asset management processes, speeds up the provision of photometric data and ensures that lighting designers, retailers and partners always work with up-to-date, consistent information.
xmedia DAM reduziert manuelle Asset-Prozesse, beschleunigt die Bereitstellung photometrischer Daten und sorgt dafür, dass Lichtplaner, Händler und Partner jederzeit mit aktuellen und konsistenten Informationen arbeiten.
Digitale Medien in intelligente digitale Assets transformieren.
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